Default image

sofmema

How To Publish Music Online?

Make Your Art Accessible The dictionary defines accessibility as ‘the quality of being able to be reached or entered’, ‘easy to obtain or use’, ‘being easily understood or appreciated’. Even though this is a generic definition, it screams Internet —…

Why Are Musicians Always Depressed?

Everyone always says “Oh, you just have to think about something else. You’ll be fine!”. But they know nothing about depression. It’s does not necessarily happen because of a specific event. It can be, but not always. Sometimes it just…

5 Lessons From Beyoncé’s Lemonade

Artist Series | Beyoncé It’s been 2 years since Beyoncé released her controversial but tasteful album Lemonade. From singles like Formation that turned people’s attentions to black and female rights in the US, lyrics exposing her husband’s Jay-Z infidelity, to its launch as…

How To Make It As A Freelance Sound Engineer

Business Series | Sine Factory It’s a huge responsibility to talk about someone you’ve known and been friends with for years. But this is my challenge this week, and I hope this story about my friend Mic and his sound…

Practice Makes Perfect

Last Friday, while everyone was hitting the pub to drink two or ten pints in preparation for St. Patrick’s day, there I was stuck in traffic, trying to get to my usual guitar lesson. Some of my friends ask me…

From The Heart Of Stockholm

Artist Series | Lykke Li In this month’s chapter of sofmema’s Artist Series I am telling the story of one of the most beautiful and free creators from the heart of Stockholm. Lykke Li. When I thought about who to…

For Those Who Create Freely

Today I’m taking a walk into music’s real purpose: to express and to feel. Business can be exciting, but nothing compares to the feeling you get when listening to music. When we look at music as a job, as part…

Who are you?

Finding Your Artist Identity As an artist you probably heard this question several times before. Who are you as an artist? And you probably said something like this many times before: “Yeah… I’m like… well, you know… my music cannot be put…

In Love With Musicmaker

Business Series | Musicmaker Dublin Welcome to sofmema’s Business series! In the last few weeks I’ve been focusing on bringing you an artist management perspective of marketing. However, the music industry is more than just artists, even though without them…

If One More Label Try To Stop Me

Artist Series | Chance The Rapper 21:20, Monday, early night, beginning of a new week. I am sitting on my bed, earphones on, this catchy hip hop chorus playing loud to the heart — music’s all we got. Chance The Rapper’s…