sofmema is Sofia Marques – a digital marketing professional and musician.
Born in Portugal’s sea side, I graduated in Languages & Business Relations from University of Aveiro and in Classical Guitar from Conservatory of Music Calouste Gulbenkian. Later on I also studied Music Marketing & Production in Lisbon, landing me a job as Booking Agent at one of the top talent management agencies in Portugal.
Because I felt like there was more out there to be explored, at the end of 2015 I moved to Berlin and started working in mobile advertising at AppLift. Sometimes I joke about it and say that I went to Berlin to find myself. The truth is that in those 9 months there, I learned more about myself then in the last 10 years I’d spent in my homeland. I made amazing friends, learned about a very unique and profitable industry (AdTech), joined a music producer’s collective – Strength in Numbers – and lived/discovered amazing art projects and culture.
When I was done finding myself in Berlin, I moved to rainy Dublin for a few rounds of Irish luck and pints of Guinness. There I worked in digital marketing for an agency called Epsilon, as an Account Manager & Product Support Lead on the Google account. I also decided to go back to school to upskill, so I now hold the MSc. Digital Marketing & Analytics from DIT.
Currently back to my sunny & salty roots to make music, write and pursue new endeavours.
This website aims to inspire people to just ‘Dream it. Make it happen‘.